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Lord Sugar turns the candidates' attentions towards the highly profitable keep fit industry. The teams have two days to devise and brand a new fitness class that reflects recent popular trends like Zumba or Body Pump, which attract gym members to classes in big numbers. They must then pitch their routines to leading health and fitness chains, who will pay for the rights to run them if they like what they see.
First Air Date : Feb 16, 2005
Siste Air-dato : Apr 18, 2024
Episode : 243 Episode
Årstid : 18 Årstid
Kjøretid: 60:14 minutter
Ettromsleilighet: BBC One
Land: United Kingdom
